The Journal
Stories, style & substance
Style|5 min read
The Anatomy of a Perfect Fade
What separates a good fade from a great one? We break down the technique, the tools, and the mindset behind Sonder's signature blending.
Grooming|4 min read
Why Your Scalp Health Matters More Than Your Hair
You wash your face twice a day. You moisturise. But when was the last time you thought about your scalp?
Culture|6 min read
Inside the Sonder Drummoyne Build
Twelve months from lease signing to first cut. Here is how we built our inner-west studio from the ground up.
Product|4 min read
BLAK Clay: How We Formulated Our Best Seller
Two years of development. Forty-seven formulations. One product that finally met the Sonder standard.
Behind the Chair|5 min read
A Day with Hugo: Melbourne's First Sonder Barber
We followed Hugo through a Tuesday at Chapel Street — from first coffee to last cut.
Culture|3 min read
The Case for Booking Ahead
Walk-ins are welcome. But here is why the men who book ahead get a better experience.