S o n d e r
Dee Why
Director & Co-Founder — 13 years
Co-founder of Sonder. Started cutting hair with Sam in a garage at 17. Opened Sonder at 22. Now 30, leading the most education-focused barbershop group in Australia. Relentless in the pursuit of a standard the industry didn't have.
“Life gives to givers and takes from takers.”
Because the industry was missing something.
Surreal.
Opening during Covid.
My team.
“Holding each other accountable.”
We wanted to build a brand.
Focusing on long-term instead of short term.
The culture will never be sacrificed for the growth of the business.
Keep investing into our staff.
Accountability, integrity and positivity.
The fact that everyone holds each other accountable.
The only way to deliver on our promise.
We started during lockdown and it's become the backbone of our business.
“I have not failed. I've just found 10,000 ways that won't work.”